Pure Prime


This preeminent Australian beef brand has developed a proud reputation across the globe for those fortunate enough to secure this grain fed, marble score 3+ beef for themselves.

For over 20 years, Pure Prime has been refined through genetic selection and the highest production standards to ensure marbling perfection delivering tender, succulent and deliciously juicy beef.

The very best product of its kind – Pure Prime is sought by leading chefs and gourmet food retailers around the world.